Leading online survey and data insights platform SurveyMonkey has acquired TechValidate, a software platform specializes in marketing content automation. Financial terms of the deal were not disclosed. The deal compliments SurveyMonkey’s collection and analysis services, allowing businesses to publish marketing content from their survey findings.
Founded in 2007 Steve Norall and Brad O’Neill, TechValidate is a pioneer and leader in the marketing content automation market. It provides the industry’s first and only automated platform that collects and transforms customer experience data into credible content for use across all key marketing and sales channels. TechValidate’s platform serves more than 300 customers and builds a variety of content including case studies, ROI analyses, customer testimonials and even reviews.
Bill Veghte, CEO of SurveyMonkey, said in a statement that: “TechValidate’s automated content-generation platform helps every customer now get more from their survey results. They’ve taken data analytics one step further and moved into easily and effortlessly producing verified marketing content”, and added that: “We are excited to work with the talented TechValidate team to solve a universal pain point for sales and marketing professionals worldwide.”
Founded in 1999, SurveyMonkey is a market-leading online survey and data insights platform, with more than 3 million survey responses everyday. It based in Palo Alto, California and has over 500 employees throughout United States and Europe. The company has revolutionized the way people give and take feedback. It customers include some of the Fortune 500 top companies.