Texas-based Revionics, Inc. has acquired Marketyze, an Israeli provider of advanced on-line competitive pricing intelligence, inventory optimization and merchandising solutions. Financial terms of the deal were not disclosed.

The deal brings together the capabilities and strengths of the two companies, which combine real-time market, competitive and customer intelligence to execute data-driven omni-channel merchandising strategies. 

Based in Austin, Texas and Led by CEO Marc H. Hafner, Revionics is a US software company that that develops lifecycle price optimization software for retailers. The company’s product is delivered via the SaaS model and its designed to enable retailers to execute data-driven omni-channel merchandising strategies by utilizing a comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Currently, the company provides SaaS-based merchandise optimization solutions to over 40,000+ retail locations around the world.

Founded in 2011 by Onn Manelson (Marketzye current CEO) and based in Israel, Marketyze develops advanced pricing intelligence software that is provided as a service (SaaS) to the on-line and traditional retail industry. Marketzye’s investors includes Canada-based investment group, the Trump Group, and Incentive, Peregrine’s Technological Incubator