omNovos, a global leader in omni-channel customer engagement solutions, has acquired Vancouver-based MiniCheckout, a mobile payment solution specialist. Financial terms of the deal were not disclosed.
The deal with MiniCheckout not only adds new functionality to the omNovos solution, but it also brings significant product development expertise to the company. With MiniCheckout under its roof, omNovos can now able to extend its mobile offering to include many mobile payment options such as extended integration into a large number of POS systems, as well as greater functionality in marketing automation and real-time predictive modeling.
Allan Zander, CEO of omNovos, said in a statement: “We could not be happier with this acquisition,” and also added this: “With the formal introduction of the company just a few short months ago, and with the opportunities already in front of us for 2016, the talent and technology that we will now be incorporating into our omni-channel customer engagement offerings could not come at a better time. This company was founded on the 35+ year legacy and reputation of its parent company, DataKinetics—a company that provides innovative solutions to the largest companies in the world. The integration of MiniCheckout’s technology is in perfect alignment with our key values and competencies, and we welcome our new team members as our company dominates the omni-channel landscape in 2016.”
Founded in 2015 by parent company DataKinetics (a leading provider of Data Performance and Optimization Solutions) omNovos delivers a full complement of omni-channel customer engagement solutions to Global 100 retail companies. It boasts an impressive group of professionals, including data connectivity experts, marketing automation professionals, and senior application developers—all to further extend the reach of its parent company DataKinetics’ offerings.