The deal will reinforce Merkle’s presence in the global market.

Merkle, a leading performance marketing agency, has acquired UK-based dbg; an independent marketing solutions agency. Financial terms of the deal were not disclosed.

The deal is the latest in Merkle’s series of planned acquisitions designed to boost Merkle’s presence in the global market. 

Established in 2007, dbg is an independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance. It delivers expertise in database marketing, campaign management, and marketing automation to a wide range of European and international clients, which include VW Group, Renault, Ted Baker, Center Parcs, RBS and NowTV. In addition, it also has strategic partnerships with some of the top industry technology providers: Adobe, IBM Unica, RedPoint, SAS, Tealium, Apteco FastStats, Kitewheel, 3Radical, QlikView and Tableau.

Following the transaction, Dbg’s team of 140 experts will join Merkle’s Marketing Solutions Group, bringing Merkle’s total number of UK-based employees to more than 300 and more than 3,000 worldwide. The deal follows another acquisition, Merkle’s acquisition of  London-based performance marketing and programmatic agency Periscopix.

David Williams, Merkle’s chairman and CEO, said in a statement: 
We are thrilled to welcome dbg to the Merkle family,” and also added this: “As the needs of our European and multi-national clients expand, it’s important for Merkle to build competencies that complement our U.S. business model, working with in-country professionals who share our values of hard work and entrepreneurial spirit.”

Richard Lees, CEO of dbg, said in a statement: 
We’re looking forward to this new chapter in dbg’s history,” and also added this: “We believe this opportunity will not only ensure the best future for our company, but will also expand the range of products and capabilities available to clients, adding best-in-class expertise and global scale. We are committed to providing the highest quality of service, helping brands to succeed through data-driven solutions.”

Founded in 1971 and headquartered in Columbia, Maryland, Merkle is a privately held performance marketing agency specializing in data-based marketing solutions. Merkle is the largest independent agency in the US for CRM, digital, and search.