Informa buys NetLine and acquires stake in UK event tech company Totem

Informa PLC, the UK-based knowledge services and business intelligence group, has acquired NetLine Corporation, which operates the largest B2B-specific content syndication lead generation network offering content syndication in the market. Financial details of the deal were not disclosed to the public.

For more than 20 years, NetLine has been focused on helping B2B content creators achieve lead generation goals. And today, NetLine CEO Robert Alvin made a huge announcement. In the press release, the CEO has just confirmed that it has completed a deal with Informa Tech—one of the world’s largest providers of intelligence, industry forums, and marketing services in the tech industry.

Founded by entrepreneur Robert Alvin in 1994, and based in Campbell, California, NetLine is a market-leading B2B content syndication and lead management platform that provides targeted branding and high-quality lead generation, helping companies and B2B content creators achieve lead generation success. The company’s B2B content syndication lead generation network reaches more than 125 million unique visitors per month and processes more than 700,000 leads monthly across 300 industry sectors.

As part of the deal, NetLine CEO Robert Alvin and the entire NetLine team will join Informa Tech (a division of Informa PLC).

Informa picked BrightTower, the New York City-based investment banking and M&A advisory services firm, as its exclusive financial advisor in this technology deal, according to the company’s press release.


Informa takes stake in Totem

In addition to the NetLine deal, Informa has also taken a stake in UK-based event tech company Totem, which offers an integrated portfolio of digital event solutions. The exact value of the investment has not been disclosed to the media.

The deal builds on Totem’s existing relationship with Informa Connect, which uses Totem’s technology to deploy digital features and apps that amplify and enhance the experience of connecting and learning at its in-person events, the report said.

Founded in 1998, and based in London, United Kingdom, Informa Tech is a market-leading provider of intelligence, industry forums, and marketing services to the global technology industry. The British firm provides world-class research, events, training, and media that aim to inform, educate, connect and inspire its 4 million-strong technology community.

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