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Email marketing has always been an important part of every content creator’s digital marketing strategy. Not only does it allow bloggers and digital creators to deliver well-timed, targeted, or personalized messages to the target audience, but it also helps them boost online reach and user engagement.

AWeber and ConvertKit are two of the most popular email marketing platform for creators. Both offer a wide range of features, email-ready templates, data analytics as well as reporting tools, so you can come up with much faster and more effective data-driven decisions. These SaaS (Software-as-a-service)-based solutions have made it relatively easy for bloggers and digital creators to sell newsletters or paid subscriptions.

So, which email marketing platform should you use? AWeber or ConvertKit? And why? To help you decide which one is the right fit for you, I compiled a comprehensive guide to AWeber vs ConvertKit. The goal is to highlight the unique features and strengths of AWeber and ConvertKit, and what set them apart. Let’s start the face-off with ConvertKit.

Founded in 2013 and based in Boise, Idaho, ConvertKit is an email marketing platform for creators– artists, bloggers, podcasters, professional course creators, teachers, freelancers, digital marketers, and other digital creators that make a living online. This email software helps bloggers and digital marketers use email lists to grow an online business through well-designed forms, rich data analytics, trackable data, and powerful email automation. Think of it as the lifeblood or fuel cell that powers the core of every content creator’s online business.

ConvertKit is easy-to-use and budget-friendly, and particularly effective for bloggers and content creators who want a basic email marketing tool. The email software helps you build your email subscriber list and boost email marketing with an attractive form, simple drag-and-drop email editor, landing page templates, workflow automation, form-building capabilities, subscriber management, and more.

As mentioned earlier, the software is user-friendly and provides tons of material to help you get you up and running, like a checklist of actions and a demo video to help you understand how this email software works.

ConvertKit Features:
1. Automation blueprints
2. Automation rules
3. Broadcasts
4. Click through tracking
5. Custom CSS
6. Custom opt-in forms
7. Custom patterns & textures
8. Custom segmenting
9. Customizable landing page design
10. Drag-n-drop interface
11. Drip email marketing
12. Email scheduling
13. Email sequences
14. Landing page templates
15. Multiple incentives
16. Open rate tracking
17. Personalized messages
18. Post-specific opt-in forms
19. Subscriber exclusion
20. Visual editor

So how much does ConvertKit cost? ConvertKit offers flexible pricing, depending on the number of your subscribers.

Here is the pricing breakdown:
0 – 1000 subscribers: $29/month
1000 – 3000 subscribers: $49/month
3000 – 5000 subscribers: $79/month

For bigger subscriber lists, get a custom quote from ConvertKit

For new creators building their list, ConvertKit’s free plan offers a good starter. It supports up to 300 subscribers and includes unlimited email, unlimited forms, and unlimited landing pages. However, this plan doesn’t include third-party integrations, reporting, free migration, visual automation builders, automated email sequences, and newsletters.
For growing creators who are looking to automate their email marketing, ConvertKit’s Creator plan will give a full feature set. It starts at $29/month and supports up to 1000 subscribers. But this plan doesn’t include reporting, subscriber scoring, and a newsletter referral system.

ConvertKit’s Creator Pro starts at $29/month, and supports between 1001 to 3000 subscribers, while the $79/month plan supports between 3001 to 5000 subscribers. Creators with over 5000 subscribers or even more will need a custom quote from a ConvertKit representative.

All of ConvertKit’s paid plans include the same features such as unlimited email, unlimited landing pages, unlimited forms, free migration tool, priority live chat, visual automated builder, automated email sequences, audience tagging, advanced reporting, newsletter referral system, and third-party integrations.

AWeber is one of the most well-known players in the email marketing space with over 100, 000 organizations and small business clients worldwide. This classic email marketing solution, which has been used by small businesses and digital marketers for years, provides a suite of innovative features, which include email automation, email segmentation, advanced email analytics, drag-and-drop email, email designer, and landing page creator, and web push notification. This SaaS-based email marketing solution allows you to design your email easily and very quickly, segment your email list, personalize your email messages and view the results using the email analytics reports.

AWeber has a comprehensive feature set for bloggers, content creators, small businesses, and startups. This email service currently offers a free plan (AWeber Free), which is perfect for getting started and new users, and paid plan (AWeber Pro), which is designed for growing your online business. The AWeber Free is free for up to 500 email subscribers, and it includes everything you need to start your online marketing. These include Landing page creator, web push notification, innovative drag and drop builder, customizable email templates, ecommerce features, email analytics, and email automation.

AWeber Pro plan brings additional features, not included in AWeber Free plan. For $16 a month you get an unlimited email list, advanced email automation, advanced email analytics, and reporting, webpage and sales tracking, and more. For more about the AWeber Pro plan, just visit the AWeber pricing page here.

Like ConvertKit, AWeber offers flexible pricing. Meaning the price you are expected to pay for software usage will depend on the number of active subscribers.

Below is the pricing breakdown:
0 to 500 subscribers: $19/month
501–2,500 subscribers: $29/month
2,501–5,000 subscribers: $49/month
5,001-10,000 subscribers: $69/month
10,001–25,000 subscribers: $149/month

For 25,001 subscribers or more: You need to talk with AWeber’s representative

The Verdict

Overall, ConvertKit is still the top choice for people or creators who are looking for simple, easy-to-use, and budget-friendly email software. The email marketing platform is designed to help creators launch their content marketing effort very quickly at a low cost. I guess this is the main reason why so many digital creators are shifting or going with ConvertKit.

AWeber, on the other hand, offers a better marketing platform for digital marketers and small businesses. The email software offers a wide range of features and a more sophisticated automation tool but is not a good choice for beginners or bloggers who are looking to start digital marketing using a basic email marketing tool.

Are you using email marketing tools for your marketing strategies? If so, which is your provider of choice and why? Please share your opinion in the comments section, Thank you.