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Getting better rankings on Google is essential to any online marketing strategy. You need an effective SEO strategy to help you rank your pages on the search engine results pages (SERPs).

Ranking will help you attract more users and engage a clearly defined audience and, in the end, drives conversions or sales for your online business.

Google regularly tweaks its search algorithm so that the best-quality pages get ranked more highly in its search engine result pages (SERP). This leads to changes in overall search rankings, which then requires businesses and organizations to optimize their websites to improve their search rankings.

So how do you improve your website’s search ranking on Google?
One of the best ways to boost your website’s search ranking is by creating SEO-friendly content. These are content created to rank well on the first or top pages of search engines like Google and Microsoft’s Bing.

Creating SEO-friendly content can be a hugely daunting task, but there are some simple steps you can use to incorporate SEO-friendly content into your website content.

Want to know how to improve your SEO ranking?
Here are some quick and effective tips on how to improve your SEO strategy:

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Understand Google’s search algorithm
Digital marketers and online businesses are putting considerable time and effort into understanding their target audience.

The goal is to know how to deliver the best content and user experience for its target audience.

However, many of these target audiences often go to Google to find out more about the product they like to buy. And If you’re lucky and running an SEO-optimized website, you get a better chance of showing up in Google’s search results. This makes it very easy for people, your target audience, to find your business.

As the largest search engine on the planet, it is important to know how to drive more traffic to your online business or website. You need to understand the latest search algorithms of Google.

And when you understand how the search engine algorithms work, you get a better chance of ranking well on the top page of the search engine’s page results. This leads to more web traffic and opens lots of great opportunities like more user engagement and eventually, sales.

Keep your content SEO-friendly
One of the main reasons you should have a website is to increase your website traffic and chances of getting leads. And also give people comfort that you’re a legitimate business.

Chances are there are several websites out there that offer similar services. One way you can stand out is by having a website that looks professionally good and clearly communicates quality information to your target audiences.

Having an SEO-friendly website makes it very easy for everyone to find you, read and discover more about your business. To get SEO-friendly, you need to keep your content up to date. This is can be achieved through SEO on-page optimization, which involves making major changes in your content to improve your site’s organic visibility and SERP rankings.

Start your site optimization by conducting an audit. Uncover errors, topic gaps, and areas you can improve to create a more concrete SEO strategy. Don’t forget to monitor your site performance and analyze where your current content stands. The data you collected will help you create a more concrete SEO content strategy.

Use SEO software
These days, without the right SEO tools, it’s almost impossible to improve search engine rankings. Google has improved its search algorithm by using AI technology. This is exactly where SEO software comes in.

SEO software is specifically designed to help improve the ranking of websites in search engine results. This web-based software comes with many tools that help companies and organizations save time, and monitor SEO performance, including SEO ranking, tools for content research, keyword research, keyword rank tracking, backlink monitoring, website SEO audits, and competitive analysis.

Advanced SEO software solution offers a complete SEO toolkit for improved search engine ranking and visibility, while others specialize in one of these key areas, such as backlinks and keyword research. Ahrefs and SEMrush are the industry’s leading all-in-one search solutions. Both software come with an excellent all-in-one SEO solution. Unfortunately, these SEO tools (Semrush starts at $119.95/month, while Ahrefs’monthly subscription starts at $99/month) come with a huge price tag! And it’s not the ideal choice if you’re on a tight budget and just starting to explore new stuff.

But wait, you can still get those big rankings on Google’s search ranking without acquiring those very expensive SEO software subscriptions.

Forget Ahref and Semrush, SEOdity is an SEO platform packed with powerful tools for keyword research, site audits, rank tracking, and backlinking, and it comes with a very affordable price tag. This powerful SEO platform, which offers a lifetime deal on the Appsumo website, helps you conduct keyword research and helps you leverage real-time data to optimize your website’s SEO performance.

What to expect from this SEO Software tool:

  1. It helps you analyze the keywords that competitors use in Google ads, including their ad copy, so you can improve your online marketing strategy.
  2. It helps you analyze backlinks from any website, so you can build a more effective backlinking strategy.
  3. It comes with on-site audits to help you analyze the factors affecting your website’s SERP ranking.
  4. It provides you an analysis of technical issue SEO issues on your website.
  5. It helps you monitor competition with a more-detailed, user-friendly dashboard.
  6. The Site error analysis feature will help you discover potential site issues, from content quality, and slow load times to linking errors and missing HTML tags. Helps you find the exact instructions on how to fix those site issues.
  7. The Keyword rant tracking feature allows you to compare your keyword ranking against your competitors, so you identify gaps in your SEO strategy. It can help you find your website’s ranking on Google’s SERP anywhere in the world and keep track of how your SERP positions have changed over time. You’re even able to keep track of keyword positions across devices.
  8. You run the quick content analysis tool to identify the most popular phrases for each of your web pages.
  9. It can help you access real-time organic and paid keyword research, and continuously monitor your website’s SEO performance.

For more about SEOdity, check out the Youtube video below. So the next time you plan your SEO strategy, from on-site optimization to competitor analysis. Do it all with SEOdity. Check SEOdity at Appsumo.