4M Analytics, the Israeli-based subsurface-infrastructure geo-data company, has raised $30 million in a Series A round. Insight Partners and ITI Venture Capital Partners led this latest funding round, with participation from current investors.

Where the funding will go: According to the Israeli startup, the newly-raised cash will be used to create a more detailed map of the United States underground infrastructure and expand its global workforce.

Founded in 2019, and based in Tel Aviv, Israel, 4M Analytics provides mapping technology for utility companies working on power grids, internet cables, oil, and gas pipelines. The company, which aims to become the “Google Maps of the subsurface” helps engineers identify and pinpoint underground utilities to help avoid accidents and reduce too much spending on locating cables and underground pipelines. It developed a mapping engine and provides complete, and updated subsurface infrastructure maps. The company’s maps are created remotely using AI technology.

4M Analytics is currently working on utility data that is constantly updated and ready to be used by companies involved in water distribution, sewage services, power distribution, oil, gas, telecommunication, renewable energy, and roads.

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