Industrial automation is growing fast. Because many companies are turning to industrial software and automation to deal with their labor shortages and distribution challenges.

This week, Software Defined Automation, a leading innovator turning factories into software systems, has raised $10 million in seed funding to scale customer adoption and extend its solution portfolio. Global software investor Insight Partners led this investment round, with participation from Fly Ventures, First Momentum, and Baukunst VC.

As part of the transaction, Axel Bichara, Co-Founder and General Partner at Baukunst, and Jon Rosenbaum, Managing Director at Insight Partners, will join Software Defined Automation’s Board of Directors, according to the company’s press release.

In a released statement via the company’s press release, Jon Rosenbaum, Managing Director at Insight Partners,” said: Automation engineers have not been given the same modern tools as traditional software developers. We believe that there is a massive opportunity to increase productivity through cloud-based collaboration, and SDA’s cutting-edge tools and proven customer success make clear that the company is onto something special.”

“We believe that the team at SDA is uniquely positioned to solve this problem and we look forward to partnering with them to bring ICaaS to more customers around the globe,” added Jon Rosenbaum, Managing Director at Insight Partners.

Based in Boston, Massachusetts, Software Defined Automation is an industrial software and manufacturing veteran to delivers Industrial-Control-as-a-Service (ICaaS). The company helps manufacturers to virtualize and abstract control software from industrial automation hardware and equips manufacturers with the tools to increase flexibility while maintaining deterministic, real-time control execution.

In addition to its Boston main office, the company operates and maintains an office in Munich, Germany.