The 2022 DTC Hype Report reveals data on who today’s buyers are, reasons other consumers would consider purchasing, and the best steps to engage with this market. Some key stats include:

  1. Only 15% of consumers have purchased an NFT or virtual good
  2. 46% of consumers claim they might purchase if they better understood NFTs and virtual goods
  3. 35% of consumers claim they are more likely to purchase from a brand they trust

Download the full 2022 DTC Hype Report (FREE) to learn more about consumer sentiment around NFTs and virtual goods, as well as the next steps to engage in the Metaverse.

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